Three Steps Towards Building a Digital Presence

If you are involved in a job search today or even if you are just interested in managing your career, developing a digital presence is not a bad idea. In fact with the continual rise in percentages of recruiters who use the internet to find passive candidates not developing a digital presence can be perceived to be a bad idea. This short article will start you on your way to building your brand. Quality Branding ensures that your message is consistently and eloquently displayed and portrayed in all the right places, demonstrating your unique qualities and promoting repeat business every time.

Step One. Branding starts with creating a consistent message that describes your strengths, qualities and value. This will be placed in quality Internet business networking sites such as LinkedIn. Think about what it is that makes you stand out from the crowd and build the value proposition. Remember you are selling you, it is imperative that the message you place on LinkedIn is the same as the message in your resume, the same as the message in your pitch and the same as the message on your web site if you have one.

Step Two. Clean up, search for yourself on the internet, discover what has been published about you and where

possible correct any erroneous postings. This may be harder than you think and to the delight of many and the shame of others we have all witnessed the YouTube videos of people making idiots of themselves. Once this is out there it can be very difficult to erase, be aware that most Recruiters will be checking the internet to see what they can find out about a potential employee. With the proliferation of small digital cameras and phones with video capability think at least twice before doing something you do not want to be seen on the news.

Step Three. Creating the buzz is the next and final step. At this point you have created a clean, interesting and value based profile that is populated in a number of reputable places on the internet. Now you are ready to start working on getting your name out. Typically this is done through a number of varying outlets that include articles, social media and blogging.With time and dedication this can lead to you being visible and regarded as an expert. The social media includes using such web sites as Twitter and Facebook again creating a reputation for honesty and value. The final component is blogging and his requires both imagination and hard work. Use any reputable blog that covers your area of expertise to make your name known. Publish your own blog and comment on other peoples blogs.

In summary, this is not an instant recipe where we add water, stir and hey presto we are famous and valuable. This requires a consistent and committed approach to building your brand as an expert whose opinion is valued and sought after. Create the message, clean up any mess, stay out of trouble and finally create the buzz.

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