What Job Roles Are Making Their Mark on the Digital Industry? Part 1

Digital jobs allow candidates to utilise both their creative and technical ability. If you want to work in this industry then you need to have a passion for discovering the best new products. One of the best things you can do to help you predict upcoming digital trends is to perform regular searches online. If click on the news section in your chosen search engine then you should be provided with thousands of up to date stories and articles.

Marketing has filtered into the internet and provided marketing specialists with a range of exciting new techniques to take advantage of. This has resulted in a range of new and very specialist jobs becoming available. The aim of this article is to predict which of these jobs could prove popular in the next year. The descriptions provided will be very brief, so if you want to find out more about your chosen job it is probably best to talk to a digital recruitment agency.

Email Marketing Executive 
One of the reasons why email marketing is becoming so popular is because it is now so easy to measure results. Thanks to the implementation of tracking technology, you can start to understand user behaviour and evaluate every email campaign. Email marketing campaigns can also generate good results and deliver a fairly high success rate if done properly. Some companies may choose to hire a marketing specialist who will take on email marketing as a part of their job. However, more and more companies are choosing to hire email marketing specialists to work full time, because it is now a highly specialised area.

Digital Packaging Designer 
This is becoming a fairly popular job because new technology allows designers to create highly innovate packaging designs. You would be surprised by just how much packaging we consume and how much work goes into producing an eye catching product.

SEO Manager 
This is not just a job that is growing at the moment, it is an essential part to any business that wishes to survive in today's online environment. This job is becoming much more specialised and companies are now choosing to hire individuals that will focus solely on improving their rankings.

How Can a Media Sales Professional Shift Careers From Traditional Media to Digital?

One needs to overcome the following 3 'key' challenges in case you are interested to shift to digital sales:

1] Mind block:

This is one of the biggest challenge. Is it a mind block on part of the recruiter? Yes. But there is a equally big mind block in the professional's own mind. Somehow I have experienced that the moment one talks of digital, there is a discomfort and inertia because, mentally, there is a strong association to IT and hence being tech savvy, very 'technical'. One needs to change this mind block. Selling Ads in the digital domain is similar to any other medium except that one needs to unlearn and relearn. The recruiter will start changing his perception once you demonstrate to him otherwise.

2] Domain Knowledge:

Digital, as compared to Print, Radio, TV is a 'measurable' and 'interactive' medium. It is a medium which allows you to do target marketing like none other. Understanding of such unique features is a beginning point. If someone had to ask you to sell the medium you currently represent, you would be able to do it? Right? That's because you have experienced it and hence can use the selling tools effectively. Similarly one must spend time studying the generic unique features of digital. A good and easy way to start is to spend a lot of your spare time productively over the internet. Today getting involved with social media like Linkedin, FB... is simple. Make professional use by meaningful interaction and you will, through sheer experience, learn a lot about the power of the medium which would help in developing your domain knowledge. Also being positively visible on the medium will assist in fighting the challenge of the mind block on part of the recruiter. Just like you have IRS, RAM, TAM, studying the audience measurement tools like comScore related to the internet will provide for a better understanding of how one translates the findings into selling features. Interacting with digital media planning agencies is also a good idea to gain knowledge initially.

3] Skill sets/Attributes:

There is no skill set which is largely different for digital sales as compared to other mediums but the degree to which some are required is greater, and can be worked upon. Let us take a look at some key ones:

Conceptual ability: The scope in terms of flexibility and accountability is so great in digital space that one can work much more closely with brands while offering internet as a medium. So 'conceptual ability' can be of better use.

Analytical ability: Because the medium is so dynamic and measurable, one needs to have good analytical skills to

translate the benefit to the advertiser.

Written and verbal presentation/communication skills: Since engaging content is the biggest differentiating feature on internet; as a media sales professional one needs have a high order of communication {both verbal and written}/presentation ability. Only then ideas can be sold.

A dynamic mind set: Things are most dynamic on internet as a medium. To represent it, a sales professional needs to have a 'dynamic mind set' and be nimble footed to succeed. 

Set a target for yourself, maybe monthly, in terms of improving bit by bit on areas mentioned above and you are well on your way to become a net savvy sales professional, the one most sought after by the digital recruiter.

Keep learning, keep growing...

For more related info about Digital Recruitment, Click here.

Go For Digital Interviews to Hire Effectively

The internet has brought a lot of advantageous features to companies without a doubt. The internet has also made it possible for you to recruit candidates for your company easier through the facility of video conferencing and so has made conducting various affairs of business easy. Video interviews have made it possible for you to make your recruitment process more effective.

How Digital Interview Agencies Help You Recruit?

The primary way through which these agencies help you is by reducing the demands of the costs and time that you invest in your hiring process. They will take up the job of managing your interview schedules and remove the headache of contacting your candidates in case there is a change in the timings.

These agencies will be able to monitor the candidates that try for your vacancies. They will remove the undesirable candidates who do not fulfill your specific requirements. This screening process will effectively reduce the number of candidates you will have to interview. Moreover, the candidates shortlisted will be more likely to be of a high-caliber who can become an asset to your organization.

At times one recruiter might not able to judge the potential of the candidate properly and a second opinion will become necessary. The online digital interviewing agency will be able to provide you with experts. These experts will provide some valuable feedback which can help you in reaching a conclusion about a particular candidate.

Video Interviewing and Their Advantages:

• Online Video interviews are generally conducted in a two-way basis. One-way interviews can be conducted to save time. In a two-way video interview, the interviewer and the candidate are present at the same time. The interviewer can interact

with the candidate just like a typical interview, but through the use of webcams.

• Digital interviews can help to reduce the cost that you incur during the process of recruitment. There is no need to pay any traveling expenses of the candidates. The cost of scheduling multiple interviews at a venue is also removed completely.

• Digital recruitment can be scheduled at a time, which is suitable for the interviewer and the candidate. The candidates will not have to worry about missing an important event because of the interview and vice-versa. You might be losing out on hiring a real asset to your corporation simply because the scheduled interview conflicted with the plans. Many candidates are actually unable to attend interviews because it conflicts with their own scheduled affairs. Since the timings of the interview can be changed without causing much trouble, it is likely that more people will be able to attend the interviews. It might also prove to be a great way to find that perfect asset for your organization.

• These online video interviews can be recorded for future use. You can send the recorded videos to the different staff members to give their feedback on the interview. This will help to come to a more informed conclusion regarding the candidate. The candidate also does not need to appear for another interview with managers or other senior employees as those people can easily view the recorded video. It is possible that you interview a candidate for one position and realize that the candidate is better suited for another job. Instead of calling the candidate again to be interviewed by a different department's head, you can simply use the video for the reference.

• Recorded videos can be viewed multiple times. The recruiters will be able to pick up on certain traits of the candidate which they missed out on during the first time. This will be very helpful to select the perfect candidate for the organization.

Why Corporations Want Digital Recruitment Over More Conventional Methods

A few decades ago, digital recruitment was one thing that just a few companies had been prepared to do. These days, it appears to be essentially the most basic recruitment strategy utilized by many institutions. Listed here are among the reasons why.
Recruitment advertising made straightforward
With the Internet eliminating the need for flyers, posters, and calls, firms would not have to undergo a huge hassle in the case of promoting for recruitment. All they should do is to enroll or create an account,often without cost, in on-line job promoting companies, specify the positions they're looking to fill, present an in depth record of minimum qualifications for the place, and then let the agency deal with the advertisements.

Cheaper

Digital recruitment is significantly less expensive. First, it does not require the company to

allocate a number of funds for recruitment advertising or events. Signing up or creating an account in advertising corporations is normally free. Second, as a result of it can be finished in entrance of the computer with out even leaving your desk, there is no want for you to arrange any formal meetings or rent any space whatsoever. For so long as you will have a computer and a good Web connection, you can proceed with digital recruitment and recruitment advertising anytime and anywhere you like.

Higher coverage

As a result of the Web has a far higher protection than any promoting gimmick you possibly can think of, your advertisement will certainly attain more individuals, thereby enlarging the pool of candidates to choose from. This gives the corporate more options and a significantly better probability of discovering an extremely competent particular person for the position.

Handy initial screening

One more reason why corporations these days favor digital recruitment is because this process allows them to initially display applicants. Relying on the promoting agency they work with, they'll already incorporate certain questions or methods by which to eliminate candidates in the commercial or in the utility process. This saves the corporate numerous effort and time narrowing down their choices.